EquiHook wasn't meant to be a business. I just wanted somewhere to hang a bridle at my own yard — hooks on the stables for tacking up, hooks on the field gates for the headcollars. Nothing existed that didn't involve drilling holes in walls, so I made my own.

They turned out to be so useful we ended up sticking them everywhere. And I thought — if they've solved this for us, they'll solve it for other horsey people too.

That was the start of EquiHook: a little magnetic hook, designed and made in Britain, that snaps onto anything metal, holds up to 6kg, and moves wherever you need it. No screws, no drilling, no permission needed.

From our kitchen table, EquiHook has grown to tens of thousands sold and retailers all over the world — something I still can't quite believe. But it's still the same hook I made for my own horses, and there's still a real person behind every order. Me.

If you'd ever like to say hello, I'd love to hear from you: hello@equihook.com

Alice x